7 Reasons Your Paint Business Needs a Color Consultant

Give Your Customers Color Confidence! 

Embarking on a home improvement project is both daunting and exciting. One of the biggest hurdles in a home improvement project is picking paint colors. While choosing the right color is exciting to some, finding a perfect white from thousands of choices is overwhelming to most and can delay projects indefinitely. Enter: Color Consultants. Their experience and creativity can instill the confidence customers need to make educated choices.

Having a professional Color Consultant provides many advantages to paint retailers:

1. Knowledge: When choosing paint, there are many things to consider based on a home's architecture and positioning, including sheen and lighting. Consultants can offer ideas and insights many customers might not have considered.

2. Guidance: Think of a color consultant as your personal design guide. They can help customers choose accents like backsplashes, countertops, and fabrics that not only enhance their design but create more revenue if you offer complimentary design products.

3. Client Confidence: A keen, trained eye can give customers the confidence they need to make final paint and design choices. They are experienced in helping them identify their own creative voice to choose colors and designs that work for them.

 "Color is far more than just paint on the wall; it can change the emotion, mood, and ambiance of a room. We create palettes that encourage clients to find options that portray their lifestyle and personality. It’s a very personal process that’s extremely rewarding for both of us!” – Philippa Radon, Color & Design Consultant

4. Saving Money & Time: The agony of painting only to find out it's the wrong color can drain the joy from an exciting home project. Having a professional on hand to offer guidance, samples and insights can save your clients money and time.

5. Fresh Perspective: A professional consultant offers a new perspective. Homes are our most intimate space, so consultants offer far more than just paint chips – they help clients uncover the purpose of their space and develop a color palette that reflects their personal style.

6. Relationship Building: Once your clients have gone through the consultation process, they will feel more confident about their choices and likely love their new space. That positive experience will be directly related to your business – and we know that happy customers are the best kind!

7. A Personal Brand Ambassador - aligning with the right designer can create a valuable partnership that can amplify your brand. Consider creating a special program to encourage and support them as they help grow your business (i.e. offer them some free paint for their projects or give them a % of paint sold). If they understand your why, it’s a valuable partnership that is mutually beneficial.

Homes are our most intimate space, so consultants offer far more than just paint chips – they help clients uncover the purpose of their space and develop a color palette that reflects their personal style.

So, if you don’t have a color consultant on hand, reach out to a local designer that understands and appreciates your product. It’s a valuable partnership with marketing, PR, and sales benefits. You can even offer remote color consults if that suits your business better!

Gives your clients the confidence they need to choose colors they love. The result is happy clients that keep coming back!