THESE 6 UPGRADES WILL ADD INSTANT VALUE TO YOUR STORE
Keeping your store in tip-top shape makes it more appealing to your customers and ultimately increases sales. Here are a few improvements that are worth the investment.
1. Mount a TV
Not only does it make the space look more modern, but it’s also a great way to draw customers in. Showcase product reviews, how-to videos, or beautiful images of your products. It's like artwork in action!
2. Use QR Codes
We thought they were dead, but they are back in full force! Customers got accustomed to using QR codes during the pandemic (think online menus) and now consider them an easy and handy way to access information. Consider adding them to your printed items like brochures and even the tops of your paint cans to link to product specs.
3. Integrate LED Lighting
Show your store in the best light by replacing outdated fluorescent lighting. LED lights can instantly brighten an area and are energy efficient, to boot!
4. Create a Design Area
Creating a designated designer area in your store helps to create an atmosphere to collaborate with customers in a creative, relaxing environment. It will encourage your clientele to familiarize themselves with your products, browse inspirational resources and create deeper connections with your employees which immediately adds value to your brand.
5. Go with the Flow
Organizing your store is paramount. When you offer a wide variety of products, it's easy for customers to get dazed and confused. Getting organized guides your customers toward what they need. If you get stuck planning, there are consultants who can help you visualize and execute the flow of your store to be more intuitive—and profitable!
6. General Housekeeping
From replacing old floors and repainting walls to giving your outdated bathrooms an overhaul (remember, women are very visual and usually the ones making many buying decisions), giving your store some love can show your customers that you care while also enhancing their experience.
Once you’ve made all your improvements, host an event for the community to show off your new, improved retail destination!