The Future is Yours.

One of the largest challenges faced by independent paint retailers is differentiating in a crowded market. We help you stand out by offering a variety of innovative products and solutions that will help you develop and market your brand — and maintain your independence. At The Coatings Alliance, you are never alone. We are here to support you, every step of the way.

Benefits at a Glance

Networking and support from like-minded dealers

Innovative solutions that help dealers grow

  • E-Commerce support created with the understanding that your e-commerce needs will be growing

  • Use our national brand activity on Pinterest, Facebook, and Instagram locally to support your social and e-commerce efforts

  • Access a full database of products and colors ready to be uploaded to your e-commerce platform

Access to the C2 Paint brand

  • No competition with the big boxes or company stores

  • Sell a brand with controlled distribution, so you can own your own market

  • Controlled markets eliminate price undercutting and create healthy profit margins

  • Curated 496 color palette makes selling color easy

  • Set your own pricing

  • Receive higher margins

  • Create new customers and revenue streams

  • Maximize profit by carrying a brand unique to your store


Maintain Your Independence!

  • Your store is YOUR store. We make the paint; the rest belongs to you.