4 Ways to Prep for a Profitable Holiday Season
Get creative with your merchandising!
Did you notice that the holiday season seems to creep further up the calendar each year? It’s like a magical fairy arrives on Halloween night and flips the switch to Christmas. This is good news for retailers, specifically those of you in the home improvement category. People are planning larger gatherings this year, so they want their homes in tiptop shape.
Here are 4 ways to get you ready for the holiday selling season:
Be Prepared – if you haven’t already decided on promotions, events, and activities for the holiday season, set aside an afternoon to meet with your team and get that plan in action, stat. If you’ll need extra hands, now’s the time to schedule seasonal employees. The combination of earlier shopping and fewer trips means retailers need to get their stores ready earlier, their displays out, and begin advertising earlier.
Get in the Spirit – people are craving positivity and are energized by festive experiences, so make your holiday decorations sparkle and shine! It’s also an excellent opportunity to re-merchandise feature products to be more attractive, inviting, and noticeable. See Yeti snowman above ⛄
Spruce Up That Website - now’s the time to give your online experience a little love by updating offers, showcasing holiday merchandise (with a message that tells them how it can enhance their holiday experience), and letting people know they can pick up anything in-store. People will be looking for (and expecting) that cross-channel shopping experience.
Make it Personal – invite your customers in for Christmas cookies and coffee. Your designers can even give a quick presentation or provide simple tips on fun/on-trend ways to decorate for the holidays! Maybe Santa Claus even makes an appearance to entertain the neighborhood kids.
Take advantage of this once-a-year opportunity to draw attention to your store, make new connections and maximize those holiday sales. Here’s to a successful holiday season!