Is Your Business Ready for 2021?

November 15, 2020 Tia Clarida

As we look ahead, it’s a good time to revisit some valuable lessons that arose from the chaos that is 2020. If this year taught us anything, it’s that businesses need to be agile and ready to shift and change to meet the demands of a changing marketplace. Being prepared is your best defense in the face of uncertainty. As you create your proactive plan for 2021, take note of 4 ways to set yourself up for success in 2021 and beyond.

1. INVEST IN DIGITAL

Web - While nothing will replace your brick and mortar store, there are ways to enhance it. A website will act as the face of your business online (which is where everyone is; yes, even grandma!). Show your products, tell your story, allow people to research before they come into your store. You'll be that much closer to a sale.
SEO - An online search is where your local customers will find you. At the very least make sure you have a Google My Business account and that the information is up to date. Add photos and as many details as possible to create a robust online presence.
Email Marketing – Build that list! Have people sign up in-store, online, provide a download on your website in exchange for "opt in" email addresses. This will allow you direct communication stream to your customer base.

2. COMMUNICATE

Communicating with your customers remains a top priority, especially in times when people are feeling anxious. Talk to your customers. Let them get to know you. Making people feel special leaves a lasting impression. If you don't already have one, this is a great time to create a customer appreciation program or outreach, perhaps with an offer or valuable take away. Online color consultations are a GREAT way to deliver value digitally. Consider an offer like: "Complimentary 30-minute Color Consultation."

3. KNOW YOUR VALUE

Do you believe that your products and services offer customers a valuable solution? If you can confidently answer yes, then nothing can deter you from success, even during tough economic times. Value is not necessarily reflected on a price tag; often, it’s in the quality and performance. And people will pay for it.

4. CUSTOMIZE CUSTOMER SERVICE

As independent retailers, we know that you provide yourself on stellar customer service. Kudos! Customers rely on you to help them figure out what they need. Share your knowledge, flex your expertise and celebrate your loyal staff and customers. Consider putting a new spin on your rewards and incentive programs to reflect the current times. Beyond loyalty programs, it’s imperative that customers feel special whether in-store or online so customize and personalize your conversations whenever possible.

Many trend forecasting companies like The Behaviours Agency predict a return to Independent retail stores in 2021, with less focus on big business! We like the sound of that.

"It's back to business for independents…For many years big businesses have pushed small businesses out the way because they couldn’t deliver to us fast enough and at price we want. With a raft of new businesses built on empowering the little guy, we predict that 2021 will offer big opportunities for small businesses."

ARE YOU A PAINT DEALER LOOKING TO INVEST IN YOUR FUTURE?

Carrying a niche, high quality product like C2 Paint can help define and accelerate your business, while also shining a light on your independence. Here are 4 ways becoming a C2 Paint dealer can help:

Profit Potential

Set your own pricing
Receive higher margins
Create new customers and revenue streams
Maximize profit by carrying a brand unique to your store/trade area

2. Distribution

No competition with the big boxes
Sell a brand with controlled distribution so you can own your market
Controlled markets eliminate price undercutting and create healthy profit margins

3. Unique Brand

Created by independents with their specific needs in mind
Innovative products not carried by competitors
Unique full spectrum color philosophy offers the most luminous color available
Favorite of interior designers and painters alike
Harmonious pre-edited color palette

4. E-Commerce Website

We can build a website for you. It’s low cost, easy to use, beautiful and branded to your store. Check out bergsmaspaint.com. Created by a paint dealer, for paint dealers. Yet another way C2 is helping to strengthen the independent retail channel.