The Rise of Outdoor Living
Tools to Cater to this Popular Home Renovation Category
A deck protected from the elements with C2 Guard
As the world’s events have dramatically reshaped the way we live over the past few years, the sanctity of our living spaces is more precious than ever. Our homes provide a safe, nurturing respite from the uncertainty of the outside world. As a result, outdoor spaces have become an extension of our homes…a way to expand its footprint – from small apartment decks adorned with plants to sprawling lawns with full kitchens and heated pools. Consumers are more motivated than ever to create their own outdoor oasis.
Outdoor spaces like balconies, decks, patios, and porches are precious amenities for homeowners and renters alike and have turned them into invaluable real estate assets – and demand continues to soar.
People are getting creative with their outdoor spaces, figuring out ways to integrate them to reveal a larger space to enjoy friends, family, fresh air, and nature.
A 2020 survey shows that 67% of homeowners plan to update and beautify their homes this season and are willing - and eager - to spend money on their outdoor spaces.
According to Houzz.com, here are some of the most popular outdoor projects (completed from Feb to March) according to Houzz.com.
38 % of consumers added fire pits.
35 % added lights for extended use and ambiance.
27 % of consumers said their usable outdoor area is significantly larger than their home.
56 % said they spent more than $10,000 on their outdoor living space.
51 % of respondents said they now spend or are planning to spend, more time entertaining outside
As demand for outdoor spaces and entertainment areas continues to rise, it’s more important than ever to help your customers protect their decks and masonry surfaces from mold, rot, and other weather-related harm. Adding a reliable weatherproofing product like C2 Guard to your mix can help protect their precious investment with its unique nano-particle technology that seals surfaces from within.
See the full video explaining the technology here.
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