The Impact of Amazon and Mass Retailers on Independent Paint Stores

Keep your business strong but offering unique products that customers can’t find elsewhere.

The rise of mass online retailers and big-box chains is having a significant effect on the paint industry. Platforms like Amazon offer convenience and competitive pricing, but they also pose significant challenges for independent paint retailers. For example:

• Price Wars: Mass retailers can undercut prices, making it hard for smaller stores to compete.

• Lack of Support: Selling paint online requires a level of customer support,including crucial technical knowledge and guidance. 

• Product Overlap: Customers who see the same products on Amazon are less inclined to buy locally.

• Loss of Expertise: Your store offers expertise and personalized service, but these can be overshadowed by the ease of online shopping.

What you can do:  Differentiate Yourself Through Your Offerings

To thrive in this competitive environment, it’s crucial to carry products that can’t be easily found elsewhere. That’s where C2 Guard comes in. Its unique attributes—like non-film forming nanoparticle technology that protects wood from within—make it a standout. It requires a bit of guidance and a personal touch to make sure customers are comfortable with the application so they will be happy with the product. Particularly with staining, proper guidance is crucial. 

By offering products like C2 Guard, you differentiate yourself from the competition. Customers come to you not just for paint but solutions they can’t find on Amazon or big-box stores.