Since its inception, C2 has dedicated itself to creating products that place artistry over automation, quality over quantity and creativity over corporate structure. For a company with big dreams and a plucky, independent spirit, the proof is most definitely in the paint.

C2 Paint is the brainchild of Thomas Hill III, a former paint chemist, who became frustrated by the poor quality of the products available in the industry. “At that time, paint was becoming just another commodity. The focus was less on quality and color and more on how they could make it cheaper, faster and more mainstream,” Hill recalls.

So in 1998, he set out to do the impossible: start a paint brand that surpassed all others. He gathered a group of independent paint dealers and presented them with his proposition. This passionate, creative—and often rebellious—alliance formed the first and only dealer-owned paint brand in North America.

The beauty of nature is the inspiration behind every C2 Paint color, made with unique, finely ground, artist-grade pigments. The company approaches their craft like a fine painter would—using complementary colors to tone (instead of black), and applying multiple colorants to create unmatchable, luminous colors. Curated by design professionals, the harmonious 496-color palette makes choosing colors less stressful and more intuitive.

C2’s independence allows them to maintain the highest standards of quality—from raw materials and proprietary technology to performance and service. Exclusive offerings like color chips made with real paint, the Ultimate Paint Chip (the industry’s first 17″ x 24″ color tool) and proprietary full-spectrum color formulas have made many competitors nervous. (add images)

Two decades and countless gallons later, C2 continues to dedicate its mission to making paint on its own terms. Together they have enabled C2 Paint to turn an impossible proposition into a colorful reality.

Click here to discover the C2 difference

All paint is not created equal.  See how C2’s color philosophy puts it in a class by itself.

Contains No Black:
Black absorbs rather than reflects light. Therefore, C2 Paint colors contain no black colorant, which is fundamental to creating truly luminous colors.

Utilizes Multiple Colorants: By using a full range of colorants, C2 Paint creates colors that easily harmonize with three-dimensional design elements in a room, like fabrics, rugs, furniture and accessories.

Contains Rare Artisan Pigments: C2 Paint spared no expense to utilize artist-grade pigments like Cobalt Blue and Oxide Green. These are unique to the C2 brand and complement their arsenal of high-quality, finely ground colorants.


© 2011 - 2017 C2 Paint. All rights reserved.
9880 Transit Road, East Amherst, NY 14051 | 716.853.5776